Search results for "Category management"
showing 3 items of 3 documents
Using store level scanner data to improve category management decisions: Developing positioning maps
2009
This paper provides evidence of the usefulness of aggregated point-of-sale scanner data to infer the positioning of competing brands, providing valuable information for category management and hence facilitating decision making. Specifically, the authors propose a methodology to study the internal market structure based on market share models with latent heterogeneity when only macro-level time series data (not individual choices) are available. The proposed approach assumes a multidimensional decomposition, latent in the preference structure that is implicit to these types of models. By empirically applying this approach, the authors (1) simultaneously identify both latent dimensions of co…
Leverage Control and Quantitative Management: The Analysis of Amplification Effect on Financial System
2021
Maintaining the stability of financial leverage is a task in macro-economic management and also a challenge to be faced. Financial amplification characteristics dominate financial leverage system with low risk of capabilities, and the efficiency of this ability has two-sides results and proposes a lot of risks, however, most researchers have not found the best ways to solve this problem. Therefore, taking positive measures to strengthen the management of the financial system leverage feature becomes very important. In this paper, authors use comparative study and data analysis to illustrate the main problems of financial system leverage, the effect of leverage amplification characteristics,…
Retail pricing decisions and product category competitive structure
2010
This study addresses the use of demand forecasting techniques by retailers to support their decision making. Specifically, the authors propose a pricing decision support model for retailers to estimate optimal prices, whose output depends on the configuration of a supporting measurement model. The measurement model is a demand function that relates sales and prices within the category; optimal prices are those whose effects on demand and retail margins maximize the category's profitability. This investigation focuses particularly on the role of competitive structure, such that the authors consider two types of price competition asymmetries for demand forecasting: those depending on the bran…